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How the Rise in Green Fashion Apps are creating an Emerging Class of Young Entrepreneurs

Young entrepreneurs are ever growing and expanding in today’s world. Gen Z are at the forefront of driving online businesses in a variety of ways. But it’s important to consider why and how this booming class of young entrepreneurs are emerging. One key way is the growing awareness of sustainability, primarily through the establishment of green fashion apps.

The likes of depop and vinted have become increasingly popular amongst young people. Not only are they championed for their second-hand selling services but also their appeal to young shoppers in search of new styles and hidden gem items. Put simply, these apps are spaces promoting money-saving, sustainability, and treasure hunts.

From casual selling to business running

Though apps like depop and vinted were founded over a decade ago, the equal rise in fast-fashion sites like Shein and Boohoo in the past years has intensified calls to combat this rise by shopping sustainably. As a result, students swiftly rushed to green fashion apps to sell their old clothes and goods and buy pieces up for sale. But for some, what initially started as casual selling soon became a source of income, particularly for students struggling financially during quarantine post the covid-19 outbreak. In essence, many students were able to transform their small shops into fully-fledged businesses.

Success stories

Speaking to the Tab, some students across the UK spoke about their experiences running businesses on eco-sustainable apps. Millie in Leeds described how as a fashion design student she was able to combine her degree with her business by selling handmade festival wear and swimwear on depop and has achieved great success. These successes include financial, making a net profit of £40,000 as of 2019, as well as corporate, securing a year in enterprise to grow her business.

These students successfully growing their businesses on green fashion apps are gaining utilities that are not merely monetary. Many have gained transferable skills, integral to thrive in entrepreneurship. Zoiya in Manchester noted how she has learnt the importance of having good communication with customers whilst Alex in Exeter talked about the benefits of ensuring items are of great quality.

What are professionals saying about this?

This growth in young-run businesses on green fashion apps is widely recognised, even by professionals in business. Scott Galloway, NYU Stern School of business marketing professor, has made his supportive opinion known by encouraging students to take part in this wave of online selling on platforms like depop. Galloway describes depop figuratively, as the mesh of “the product and personality in one shopping experience”.

So, while eco-sustainable apps were popularised in aims to steer consumership at fast fashion stores, when it comes to entrepreneurship its impact has been profound. It has opened up opportunities for young people, especially students, to generate a stream of income by selling goods - whether it be second-hand items or self made items.

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